Concept: The purpose of this assignment was to create tea boxes that appeared to come from the same brand of teas. Though the brand would be the same, the art on the boxes needed to have multiple variations but not so different that each box looked like it was an entirely different brand.
Craft: These layouts were made in Adobe Illustrator. Since the box design had to be unique while still fulfilling the dimension requirements, I had to research a lot of different designs. I first started of with a "sketch" arranging 3x5 rectangles on the page to determine how I wanted the box to look like and function. I then traced the sketch in another layer, which became my layer designated for the cutting lines. Another layer was designated for fold lines while the other was designated for the art inside the box.
Composition: Since this projected required uniformity, I made sure I did this by having the same brand name " Eye Candy" for each box. Though I had three different art pieces, each done in a different medium, I arranged them in a similar way, making the eye the focal point of the design in the boxes, tabs, and envelopes. I think that this compositional design is different because it not only provides the consumer with tea but draws the consumer's eye to the art. When the consumer looks at the box, there is a figure looking back at them which goes beyond grabbing a tea bag.
No comments:
Post a Comment