Craft: The tea boxes were made in Adobe Illustrator using the pen tool. The pen tool was useful in both drawing out the figure and also adding/deleting anchor points where needed. During this project, there was a variety of new techniques required to successfully execute the project. One technique was being able to add artwork to the figure so it would fit perfectly inside with the Draw Inside tool. This required me to order my work into 3 different layers: fold lines, cut lines, and art. I had to select both the folds layer and cuts layer, then copy the shape by highlighting everything in the layer. Then, I pasted the figure in the art layer as a mask. Locking the folds and cuts layer, I adjusted the shape in the art layer to fit directly over the original shape, then clicked the button in the tools panel named Draw Inside. This enabled me to copy and paste my art into the figure. Thereafter, adding text and designs to the box became very easy.
Concept: The concept was to create tea boxes that demonstrated branding with the use of personal art.
Composition: This compositional layout was inspired by a brand of tea that seemed to be interested in promoting their logo by printing it on multiple sides of the box. I let the artwork or color underneath the tea boxes influence the overall theme of the logo and mood. For example, the blue box seemed very serene, so my logo included a sun, rays, and clouds to respond to the background. The colors also popped from the background being that orange is complementary to blue.
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